Two Times Sears Tried to Sell Cars
News that Sears has filed for Chapter 11 bankruptcy reminds us that the company twice tried to leverage its position as America's biggest retailer-the Amazon of its day-to become a player in the lucrative market for cars. The first time was from 1908 to 1912, with cars manufactured in Chicago, the same city as the Sears, Roebuck and Company. From 1908 to 1912, consumers could send away by mail for a car from the Sears Company catalog, right along with shoes, clothes, bicycles, and wallpaper-as long as they were cool with a Sears Motor Buggy ...
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