Sandy Hook Promise releases new PSA about the response to school shootings
An image from Sandy Hook Promise’s new PSA. (Screengrab: courtesy BBDO)/ On the eve of the fifth anniversary of the mass shooting at an elementary school in Newtown, Conn., — an organization founded by parents of the victims of the 2012 massacre — has released another powerful public service advertisement aimed at preventing future school shootings. ,” imagines a local news report that predicts the next day’s school massacre. “I’m here at the scene of tomorrow’s shooting,” the reporter tells the audience, “where a 15-year-old will kill four ...
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